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Saturday, 28 October 2017

SILK MARK LAUNCHED “SHRIMATI SILK MARK” BEAUTY PAGEANT ‘FOR MARRIED WOMEN’ ONLY FIRST TIME IN MUMBAI











27th October, 2017 in Mumbai- The launch of "Shrimati Silk Mark" a beauty pageant for married women only in Mumbai saw the presence of K. S Gopal, Dr. Aneel Kashi Murarka, V. Ramesh Sr.Executive of Silkmark event,  Govind Achari, Bharti Kadam, Bhuvaneshwari, Mahesh Chauhan, Utsav Dholakia, Disha Muchhala, Manish Reshamwala, Hetashree & John, C Singh, Shraddha Vora, Harshil Nuwal & Shikha Nuwal, Neha Banerjee, Shweta Khanduri, Smita Gondkar, Priyanka Khurana . 

K. S Gopal, CEO Silkmark Organization India said"I personally feel very proud that we have got over 3000 outlets in the country promoting pure silk, India Silk. Now the question arise how to promote India Silk and Silk Mark, If you & I or we buy a silk saree we always look at the price value,  the reason silk saree being so expensive is because the Silk cloth made by a silk worm has put in a lot of hard work & efforts and procedure is time consuming. I had heard this very interesting statement somewhere "Strength of Family is women, Strength of Society is women , Strength of Country  is women  and at the end Strength of  the world is women . When I see the designers most of them being female designers I feel very proud promoting Nari Shakti & Women Power. Looking forward for a wonderful response for our upcoming Grand Finale show happening on 14th December
Silk - the Queen of textiles celebrates Queen of the home with one of its kind beauty pageant for the ‘Mrs’ for the first time in Mumbai. This beauty pageant brand is owned by Silk Mark organisation of India, Central Silk Board under The Ministry of Textiles and is called ‘Shrimati Silk Mark’. It is a pageant for silk loving married ladies in Mumbai and  aims at providing a platform for them to excel and showcase their talent and beauty draped in silk amidst a larger audience , thereby encouraging more married women to exhibit their knowledge of silk  as well as their innate values and beauty.
Shrimati Silk Mark is running successfully in the Southern states and launched for the first time in the West, starting with Mumbai, followed by Surat and Pune.
Ms. Vidya Balan,the brand ambassador for Silk Mark always dressed resplendently in gorgeous Silk Sarees has graciously accepted to judge the 20 finalists for Shrimati Silk Mark 2017 Mumbai. 
Ms. Shaina N.C., Mr. Rocky S., Ms. Neha Banerjee - Mrs. India have also graciously accepted to judge participants and there will be other celebrities from Bollywood, Fashion Industry and Corporate world who will grace the grand finale.
Known models like Ms. Dimple Patel - Miss Globe 2016 - Miss India Runner Up, Mrs. Priyanka Khurana, Mrs. India - Mrs. Earth, Smita Gondkar Marathi Movie Actress, ShwetaKhanduri - Model  will walk the ramp along with the participants and also be showstoppers.

·        Shrimati Silk Mark 2017, Mumbai Finale will be held on 14th December 2017Call for Entries begin from 27th October, 2017 and will be open till 21st November. Auditions for  selected contestants will be on 25th November 2017
·        There will be 4 rounds for judging the participants; Round 1. Indo Western Fusion, Round 2. GhagraCholi,  Round 3: Evening Gowns, Round 4: The Classic Saree .
·        The Design and Styling will be done by renowned designers.
·        Ms. Neeru Shah Nikhat will design and dress the participants in Indo Western
·        Mr. Manish Reshamwala will design and dress the GhagraCholis
·        Sionnah Design Studio beautifully style the Evening Gowns for the contestants.
·        The Classic Sarees will be offered by Weavers Service Centre and elegantly styled by
Ms. Shaina N. C.
·        Designers from North Eastern States will showcase their  collections in Pure Silk.
·        Other noted designers viz Ms. DishaMuchhala, Ms. Sharaddha Vora and Mr. C. Singh will also showcase their exclusive collection in Silk

Married, Beautiful, Confident women aged between 25 years to 45 years may apply:
by registering online on www.shrimatisilkmark.com to be launched shortly.
or
Pick up and drop registration forms for Shrimati Silk Mark at
SILK MARK ORGANISATION OF INDIA
16 Mittal Chambers, 1st Floor,
Nariman Point, Mumbai - 400021
Phone 022-22020330, 22020326
Fax: 022-22020329

THE BRAND CELL
Ganesh Apartments, 1st floor,
Opposite Sitla Devi Temple, Mahim West,
 Mumbai
Phone 7738089999, 7738879428


·        For any queries, details etc., contestants can also call on our Helpline numbers: 7738361776, 7738361762
It promises to be a unique and one of its kind opportunity for women to showcase their talent, walk the ramp in style and get noticed at an event that promises to be glamorous and watched out for. 

About Silk Mark
Silk Mark an initiative of the Central Silk Board, Ministry of Textiles, Govt. of India through the Silk Mark Organization of India is aimed at the generic promotion of silk while connecting together members of the silk fraternity of the Indian silk industry. Silk Mark is managed by the Silk Mark Organization of India, a Society under Central Silk Board, Ministry of Textiles, Govt. of India and headquartered in Bangalore, the hub of silk activity in the country. It has over 3000 Authorized Users (AUs) across the country and the scheme is being introduced to many new areas in a phased manner. Silk manufacturers and dealers of repute qualifying certain set criteria can become an Authorized User (AU) of Silk Mark.
About Silk
India has a rich heritage in silk weaving, dyeing, printing, embroidery, and craftsmanship supported by a strong domestic market. India is the largest consumer of silk and the second largest producer of silk in the world. Not able to meet the domestic demand by the country’s own silk production of 28,523 metric tons ( Figure 2015-16), India imports silk from China . With the declining Chinese production, India is poised for a quantum jump in silk production and is set to become a key player in the international market. All these are possible only when we protect and uphold the purity and sanctity of silk from the onslaught from unethical trade practices  and hence it is advised to insist on Silk Mark label while buying Silk.

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